Video Production Jobs: Roles, Duties, and Everything in Between (2023)

When you see your favorite ads, do you ever wonder who made it? Many brands hire companies that specialize in marketing, and video production jobs feature specialists to make ads come to life.

More people work video production jobs than you may think. In the US alone, more than 260,000 individuals make a living in the industry. Video production jobs change depending on the budget and the complexity of a project. Simple jobs with a limited budget may feature one person handling all the required tasks, while complex and highly-funded projects may have a team dedicated to its development.

Starting a careerby doing voice production jobs can be challenging. You need not only talent but also professionalism and creativity. If you’re interested in knowing more about video production jobs, we’ve compiled everything you need to know below.

But if you prefer to watch a video instead, click here:

(Video) Video Production Jobs Roles, Duties, And Everything In Between

What Is Video Production?

Before looking at the different video production jobs, it is important to consider what is a video production company. Contrary to what you may think, video production does not start with the shoot. It also involves crafting a great concept and organizing how to deliver the desired message to a brand’s target audience. This process involves many parts, such as scriptwriting, location scouting, shooting, acting, and editing.

In a way, video production is much like a puzzle. It would be impossible for one person to do everything in an entire production, no matter how talented they are. Although much of the work is done during the shooting phase, the skill of those in video production jobs can be found in every part of the process – pre-production, production, and post-production.

Video production companies play an integral role in driving the sales of a company. Most businesses do not have filmmaking experience to create marketing content and explainer videos to showcase their products and improve their brand image. Therefore, they rely on production companies to do these jobs for them.

Video Production Jobs: Roles, Duties, and Everything in Between (1)

What Are People Working in Video Production Like?

Anyone can make a video, but not many can make quality content. Since the demand for video production services is high, you have to know the qualities to look for in choosing the right fit for your company.

First, the people who work video production jobs offer great customer service. Although creativity and talent are important attributes, good customer service is key for a smooth-sailing production process. This quality sets the foundation for the working environment and relationship between the client and the service provider.

Someone who works in video production jobs also ensures timely and effective communication between the company and its customers. Look for people that are respectful in dealing with their clients.

Those in video production jobs also need to possess impeccable technical skills. Shooting an advertisement takes more than turning on the camera and pressing record. Similarly, having a high-end computer and software does not equate to excellent writing and editing skills. In a world where one can easily use their phone to shoot high-quality videos, this is what sets video production companies apart.

(Video) What Are The Responsibilities of a Video Producer?

Anyone in video production understands that creating content is an art form that needs the application of technical skills. Those who have video production jobs have specific skills that, when put together, can make the content you envision for your company.

From an advertisement for social networks to an explanatory video that you can then share on crowdfunding sites like IndieGoGo. In this case, they will help achieve the IndieGogo video production that your company needs.

Aside from having the right skills, a production company also has the right equipment. This way, the client doesn’t need to waste money buying expensive equipment that will never see the light of day again. The quality equipment allows people working video production jobs to improve their skills and be more goal-driven.

Video Production Jobs You Should Know

Here are the different jobs you find in a video production company. Depending on the project and budget, some of these jobs may not be present in any given production package. However, there’s no denying that all of these people have a role that makes the production process more seamless.


The director has one of the most important video production jobs. During all production phases, the director needs to be involved. They also play a crucial role in assembling the ideal crew for certain projects, as well as making adjustments to the screenplay and other production aspects to ensure that the project finishes on time and does not exceed the budget. If there’s any question raised by anyone in the production, the director can answer it.

Perhaps the most important duty of the director is directing the talent and overseeing the technical details of the production, such as the lighting, cinematography, and editing.

Executive producer

The executive producer is in charge of overseeing the work of the producer. This person takes care of hiring people who do video production jobs, in-house or not, and managing and organizing the shoot.

The job duties of the executive producer include making sure the schedule is followed, securing funds, and managing the entire cast and crew. The ability to multitask and delegate tasks are integral for this job.


The producer reports to the executive producer to ensure that the video output is completed in line with what the client wants. This person is in charge of creating the initial budget and figuring out the logistics of the production. In a way, these people act as the project manager. Depending on the production, there may be several producers present with different areas of expertise. For example, a line producer is in charge of handling the finances and budget of the film by tracking different expenses.

(Video) Product Analyst - Roles and Responsibilities

Production assistant

The production assistant focuses on the physical aspects of the production, which include making sure that the equipment, lighting, and other gear arrive and are set up on time. This person is usually not involved in the creative process of the production. Despite this, they still need to have technical skills so they can help with the different departments of the production.

This job is usually where most people start in the industry. Also called PA, they may be tasked to take notes, get snacks or lunch, or call actors when it’s their turn to shoot. Even though many people may see those who work PA video production jobs at the bottom of the food chain, there’s no denying that they are important.

Video director

A video director’s goal is to create the desired look for the project. Also called the director of photography, this person is in charge of the camera and the lighting. They always work hand in hand with the lighting director and the cameramen to ensure the best results. They also play a prominent role in assembling the equipment, which includes lights, rigs, and lenses, among many others.

Lighting director

Also called gaffer or LD, this person is responsible for coordinating the lights needed to achieve the look envisioned by the director of photography as well as the director. They may also work with PAs, gaffers, and key grips to position the light and rig where they need to be.

Camera operator

This person is the one in control of the camera equipment. Their duty is not just limited to operating the camera, but also creatively capturing a scene. They are expected to work closely with the technical and lighting staff.

Good camera operators are indispensable since they understand composition aesthetic and how to achieve it with proper lighting and lens. On smaller productions, the director of photography may man the camera.


What line do you always repeat from memorable commercials? You have the screenwriter to thank for it. This person crafts the script, as well as the mood and character descriptions. They also shape the order of events in a video to ensure that one scene transitions seamlessly to the next one. This quality makes the storyline unfold rationally.

Set designer

The major duty of the set designer is to create the set of the production. They are in charge of addressing the background and foreground elements, as well as the props to ensure that the shooting environment matches the look envisioned by the director and the client.

To do this, they need to examine the script and produce drawings and models to create the set. The set designer is also in charge of estimating the cost and managing their budget. In large productions, set designers have their own dedicated team.


Video Production Jobs: Roles, Duties, and Everything in Between (2)


During a shoot, you will see endless racks of clothing. This collection is set up by a stylist, who provides clothing to the actors and actresses during a video shoot. Stylists are masters in their craft and are always up to date with the latest trends in fashion. Because of this, they can offer the best clothing from different brand collections. They also work with the set designer and the director.

Audio technician

If you have no experience shooting videos, you may think the audio is also captured by the camera. However, video productions always hire an audio technician to be in charge of setting up the recording and sound equipment. They also test and make adjustments to the equipment before and during the shoot. Without an audio technician, you can say goodbye to effective dialogue.

Actors and actress

The only people you see on-screen are called talents. Actors and actresses are major assets in video production. Most of the time, the talents are selected by the client through go-sees and castings. These people need to have the right acting chops since video acting requires them to perform with confidence in front of the camera. They also have to be likable to improve the image of the brand.

Voice over talent

Most ads have a voice-over talent that records the narration off-cam. Sometimes, they may also step in to record the voice of the actors from scripts. While these people cannot be seen on-cam, it is still considered as one of the most important voice production jobs since they play a huge role in building a personal connection with the audience. A good voice-over artist needs to have perfect enunciation and voice acting skills to fit the script.

Video editor

Without the video editor, the output will just be separate raw video files that do not make sense. The job of this person is to edit and assemble the recorded material into a remarkable output that is ready for broadcasting.

The materials they handle include sound effects, graphics, dialogue, camera footage, and special effects. This person must collaborate with the director and follow his creative vision. This way, the overall brand messaging stays true.

Ready to Meet These Talented People?

While you won’t see credits at the end of advertisements that are found in movies, it does not erase the fact that there are numerous people involved in the production process. Even when one person is absent, it can halt the entire production process. It takes an army to create a great video output, and all video production jobs are extremely vital.


What are the roles and responsibilities of a video producer? ›

A Video Producer, or Film Producer, is an audiovisual specialist responsible for planning and implementing all of the elements of a video project. Their duties include securing the rights to intellectual property, managing logistics for the film set and overseeing post-production tasks like editing and video animation.

What do you do in video production? ›

The production phase includes:

Setting up the sound/lighting/video equipment. Conducting interviews. Recording voiceovers (if they are needed for your project) Capturing b-roll (extra footage that is used to support your story)

What are the different roles in a production company? ›

The Roles of The Production Team
  • Producer. This person is essentially the group leader and is responsible for managing the production from start to finish. ...
  • Director. ...
  • Screenwriter. ...
  • Production Designer. ...
  • Art Director. ...
  • Costume Designer. ...
  • Cinematographer. ...
  • Editor.
11 Dec 2009

What is the role of production team? ›

A production team member is responsible for performing duties in manufacturing and industrial processes, conducting quality check procedures for the outputs, and inspecting the efficiency of items before distribution.

What are 5 responsibilities of a producer? ›

A producer is the person responsible for finding and launching a project; arranging financing financing; hiring writers, a director, and key members of the creative team; and overseeing all elements of pre-production, production and post-production, right up to release.

What skills do you need to be a video production? ›

These physical and technical skills are key aspects of videography:
  • Dexterity for handling cameras and equipment.
  • Setting up and taking down equipment.
  • Maintaining, repairing, calibrating and troubleshooting equipment and gear.
  • Stamina to withstand long working days.
  • Being able to move around to achieve the perfect shot.
23 Nov 2021

What is video production in simple words? ›

Video production is basically the entire process of creating a video. Whether it's a short film, a full-length movie, business marketing video, television commercial, music video, or other type of film, the process may vary a little with the specifics, but the overall process is basically the same.

What are the 4 parts of video production? ›

The process of creating a video should consist of 4 different steps: Pre-Planning, Pre-Production, Production, and Post-Production.

What is the most important part of video production? ›

Editing – Perhaps the most important aspect of any production, whether you're filming a television series, an instructional video, or a 15 second advertisement; good editing takes the raw materials produced during filming and creates a coherent, engaging end result.

What are the 4 main types of production? ›

The main types are Mass production, Batch production, job production, just-In-Time production, and flexible manufacturing system.

What is the roles and responsibilities of production support? ›

A production support person/team is responsible for monitoring the production servers, scheduled jobs, incident management and receiving incidents and requests from end-users, analyzing these and either responding to the end user with a solution or escalating it to the other IT teams.

What are the 5 types of production? ›

The following section defines five types of production and planning methods:
  • 1) Job-Based Planning. ...
  • 2) Batch Method. ...
  • 3) Flow Method. ...
  • 4) Mass Production Method. ...
  • 5) Process Manufacturing Method.
26 Mar 2021

What are the 3 tasks of production? ›

The tasks are focused to following: Right quality. Right quantity. Right Time.

What are the duties of production specialist? ›

Production specialists are responsible for planning and managing the production activities of a company based on job orders. They provide support to the operations department and collaborate with supervisors to create production plans and identity workflow requirements.

What is the most important role in a production team? ›

The director is typically the most involved person on and off set. They assist with assembling the right crew to get the job done. They make adjustments to the script to keep the video on budget and on time. They oversee all parts of the production.

What skills do producers? ›

Skills and knowledge
  • knowledge of media production and communication.
  • the ability to accept criticism and work well under pressure.
  • knowledge of English language.
  • leadership skills.
  • to be thorough and pay attention to detail.
  • the ability to use your initiative.
  • to be flexible and open to change.

What is one of the main duties of the product producer? ›

Producers ensure that the project is delivered on time and on budget, working out the logistics and dealing with the business side of the production. Once a project is complete, the Producer typically takes on the task of marketing and distributing the work.

What is the role of product producer? ›

Producers oversee the entire production process, from pre-production to post-production. During pre-production, they plan filming schedules, locations and crew members. During production, they monitor budgets, manage shooting schedules and ensure that the cast and crew adhere to production standards.

What are the 5 stages of video production? ›

The five stages of video production are strategy and development, pre-production, production and post-production. Each phase is designed to help plan and prepare for the following stages, ensuring the process goes as smoothly as possible. Let's break down each phase and go into detail about what they entail.

What are the best video qualities? ›

If you're looking for more flexibility in your editing, then try 2k or 4k and output in 1080p. If you want the MAXIMUM quality possible, then of course – go for the highest resolution you can, but for most everyday content videos 1080p or even 720p are enough.

How do you write a video production resume? ›

What goes on a video production resume? A video production resume should showcase the candidate's experience and specific skills, so it should include a professional summary, descriptions of successful projects, employment history and skills.

What is production very short answer? ›

Production is the process of combining various material inputs and immaterial inputs (plans, knowledge) in order to make something for consumption (output). It is the act of creating an output, a good or service which has value and contributes to the utility of individuals.

What are the 6 rules of video composition? ›

Improve your composition by being thoughtful, bold and prepared to experiment.
  • Simplify the scene. Declutter the background to draw attention to your subject.
  • Rule of thirds. Instead of placing your subject centre-frame, split the frame into thirds. ...
  • Fill the frame. ...
  • Diagonal lines. ...
  • High or low. ...
  • Reflect.

What are the 7 aspects of film production? ›

Mastering the 7 Stages of Film Production
  • Development. ...
  • Financing. ...
  • Pre-production. ...
  • Production. ...
  • Post-production. ...
  • Marketing. ...
  • Distribution.
21 Jun 2019

How many types of video production are there? ›

There are many different types of video production. The most common include film and TV production, television commercials, internet commercials, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos.

What are video production services? ›

A video production company (VPC) creates video content for other companies' marketing strategies. That video content includes commercials, online ads, product showcases, as well as corporate videos and employee training videos.

What is content in video production? ›

Video content is any content format that features or includes video. Common forms of video content include vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars.

What is the most important part of production process? ›


The planning component of production scheduling is by far the most important. This component pertains to deciding what will be done in the future.

What are 3 examples of production? ›

8 Examples of Production
  • Job Production. Manufacturing a custom part for an infrastructure project.
  • Batch Production. A bakery that produces a batch of 1200 blueberry muffins.
  • Mass Production. A factory that produces lightweight bicycle tires on a continuous flow production line.
  • Mass Customization.
6 Mar 2017

What are the two main types of production? ›

There are three main types of production to choose from:
  • Job production, where items are made individually and each item is finished before the next one is started. ...
  • Batch production, where groups of items are made together. ...
  • Flow production, where identical, standardised items are produced on an assembly line.

What are the 5 activities of the production process? ›

Five activities related to production are:
  • Mobilisation of resources.
  • Planning of production process.
  • Actual production.
  • The selection of a particular method of production and.
  • Management of production process and monitoring are the five activities related with production .

What are the skills required for production support? ›

Strong analytical and problem solving skills. Excellent interpersonal skills handling internal and external customers. Strong SQL background. Strong Object-Oriented Programming skills.

What are the 4 stages of production? ›

How Does it Work? As mentioned above, there are four stages in a product's life cycle - introduction, growth, maturity, and decline – but before this a product needs to go through design, research and development.

What are the basic details of production? ›

Production management involves the planning, organisation, direction and execution of production activities. The ultimate goal of any production management solution is to convert a collection of raw materials into a finished product.

What are the 6 types of production? ›

Six types of manufacturing processes
  • Job shop manufacturing. ...
  • Repetitive manufacturing. ...
  • Discrete manufacturing. ...
  • Batch process manufacturing. ...
  • Continuous process manufacturing. ...
  • 3D printing. ...
  • Machining. ...
  • Joining.

What is the purpose of production? ›

“Production is the organised activity of transforming resources into finished products in the form of goods and services; the objective of production is to satisfy the demand for such transformed resources”.

What is importance of production? ›

Production is one of the most important processes within manufacturing, and is a core part of what it means to be a manufacturer. Without this activity, no finished goods would be created, and there would be nothing to sell to customers.

What is the role of production trainee? ›

They are responsible for running errands, providing daily paperwork as required, and liaising with various departments according to the fluid, changing requirements of a film production. Requirements can vary greatly depending on the individual production or where the trainee is assigned.

› production-specialist-jobs › wha... ›

What do Production Specialists do? Read A Production Specialist job description and meaning. Learn about the duties, responsibilities, and skills for A Producti...
The production department is responsible for converting raw materials and other inputs into finished goods or services. In between the processes of production, ...
Production staff are professionals who work on a production line in a manufacturing environment and perform a variety of duties to ensure production goals are m...

What are the responsibilities of a media producer? ›

Media producers plan, organise and administer the production of film, television, radio programs, digital or social media, theatre, music, festivals or other media content. They provide leadership and administrative support and are responsible for orchestrating the creative input of others in the production of content.

What are the 4 major responsibilities of a Theatre producer? ›

The producer creates, builds on and oversees the budget, sets ticket prices, chooses performance dates and times, and develops a marketing and advertising strategy for the production.

What is the main role of producer in a film? ›

A movie producer is the person responsible for finding and launching a project; arranging the film's financing; hiring screenwriters, a director, and key members of the creative team; and overseeing all elements of pre-production, production, and post-production, right up to the film's release.

What are video specialist responsibilities? ›

Video Specialist are generally responsible for editing and assembling recorded raw material into a suitable, finished product ready for broadcasting. The material may include camera footage, dialogue, sound effects, graphics and special effects.

What are 3 responsibilities of a producer? ›

Producer duties and responsibilities

Selecting topics and scripts for plays, commercials, shows and films. Auditioning and selecting cast members along with state or film crews. Approving the financial and design aspects of a production.

What are media roles and responsibilities? ›

The purpose of a media is to give information about current news, gossips, Fashion, and the latest gadgets in the marketplace of the people. The role of a media has to be one way trading and marketing of products, and prejudices. It gives geographical knowledge about how people divided.

What is the main responsibility of the media? ›

The backbone of any democracy is an independent, professional and responsible media. Their role is to inform, criticise and stimulate debate.

What are the skills of a producer? ›

What it takes
  • knowledge of media production and communication.
  • the ability to accept criticism and work well under pressure.
  • knowledge of English language.
  • leadership skills.
  • to be thorough and pay attention to detail.
  • the ability to use your initiative.
  • to be flexible and open to change.

What are the roles of stage production? ›

Stage production workers handle the behind-the-scenes tasks that are necessary for putting on theatrical performances. Their responsibilities include costume and set design, installing lights, rigging, sound equipment, and scenery, and set building for events in parks, stadiums, arenas, and other places.

What are the 2 types of producer roles in film and TV? ›

Executive Producer vs. Producer. The executive producer plays a different role than other producers on a project. For instance, an executive producer could find the script or a book to option, and then hire a producer to bring the project to life.

What is a job description video? ›

A video job description is a brief, video-based overview for a specific job opening (or group of openings) that may include a summary of the position's responsibilities, qualifications, expectations, and often showcases the workspace, current employees, and company culture.

What is video operator job? ›

Video assist operators (VAOs) take the images generated by the film or digital cameras and display them on video monitors so the director and other crew members can see exactly what's been shot. These images are also recorded for playback, so the action can be reviewed after each take.

What is the role of a video director? ›

A Video Director translates the approved script into video. He or she works closely with the production team to capture the intended vision for the video, directing and guiding the crew to achieve the desired creative end-product.


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