What to Know About Coastal Contacts, Now ContactsDirect (2023)

What to Know About Coastal Contacts, Now ContactsDirect (1)Share on Pinterest

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Coastal is an online retailer selling eyeglass frames, sunglasses, contact lenses, and accessories. When Coastal had its own standalone retail site, they also carried their own line of designer frames, Derek Cardigan.

In 2021, Coastal merged with another eyewear retailer, ContactsDirect. ContactsDirect and Coastal are owned by the same Italy-based parent company, Luxottica Eyewear. Not only did this merger change the name of Coastal, it also changed what products are available and how customers interact with the brand.

If you’re looking to order directly from the online store called “Coastal,” you won’t be able to do that anymore. Here’s what you need to know about the merger and what it means for you.

As of this writing, the domain name for the website “Coastal.com” is owned by another eyewear retailer, EyeBuyDirect. EyeBuyDirect and ContactsDirect are actually competitors, so this was a move by EyeBuyDirect to attract Coastal’s former customers. When you type “Coastal.com” into your browser, it will bring you to EyeBuyDirect’s site.

You have to visit ContactsDirect directly for information from the company about Coastal.com and the merger.

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Coastal used to sell prescription glasses, prescription reading glasses, sunglasses, lenses for glasses frames, and contact lenses. Now that Coastal has merged with Contacts Direct, the new website only sells contact lenses and accessories.

Popular contact lens brands that Coastal/ContactsDirect sells include Acuvue, Biofinity, SofLens, and Air Optix.

Coastal also sold premium brands such as Ray-Ban, Oakley, Brooks Brothers, and Michael Kors, among many others. These eyewear brands are not available at ContactsDirect, but you can purchase through another Luxoticca property (and ContactsDirect sister site) Glasses.com.

What happened to Coastal’s flagship brands?

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Coastal also carried a brand called Derek Cardigan, which was unique to Coastal.

Fans of that brand will be happy to know that they can still purchase those types of frames. Canadian-based eyewear retailer Clearly still carries the Derek Cardigan line. Longtime Coastal buyers may also like Clearly because of their commitment to give away a pair of frames for every pair sold, something Coastal was known for.

If you had store credit from Coastal, you can still redeem it with ContactsDirect. However, you will need to reach out to ContactDirect’s customer service to get access to those credits. Transferring your credits will require a phone conversation with a representative.

If you had an account with Coastal, that account information did not transfer over to ContactsDirect. That means you will need to make a new account to shop with ContactsDirect.

How much do Coastal x Contacts Direct contacts cost?

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Prescription contact lenses from Contacts Direct cost about the same as they do on other online direct-to-consumer retailers. The pricing structure does not appear to have changed much.

In general, these contact lenses prices start toward the lower end of what you would pay for the products they sell. You can learn more about what ContactsDirect offers by reading our comprehensive ContactsDirect review.

The Coastal name may be gone, but if you’re buying contact lenses, not much has changed about the buying process.

Here is what you generally need to order contact lenses. (Remember, contact lenses is the only thing that this merged version of the retailer currently sells.)

  • If you’ve ordered prescription eyewear or contact lenses, you’ll need to at least know your prescription before placing an order.
  • You’ll also need to decide upon special preferences for your eyeglass lenses. Do you need an anti-glare coating for driving at night? What about progressive lenses that get darker when you go outside? Knowing your must-haves will keep you from overspending on features you don’t need.
  • Finally, you’ll need to look into your vision insurance, HSA, or FSA policy. Coastal will give you a receipt for reimbursement or let you pay with your HSA or FSA debit card, but the company won’t work directly with your insurance to coordinate payment.

The ordering process is very similar to when Coastal was not a part of ContactsDirect. However, if you gave your information and prescription to the website when it was Coastal, you’ll have to submit those again. ContactsDirect did not get access to that data in the merger.

Tip: If you have a copy of your prescription, you can send ContactsDirect a photo so they don’t have to call your eye doctor. Sometimes, this means you get your order faster.

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Can you still shop at Coastal?

You can no longer buy Coastal products at Coastal.com. You can shop at ContactsDirect for the same contact lenses that were sold by Coastal. The merged version of the company does not sell eyeglasses or frames.

Is Coastal Contacts legit?

Coastal Contacts was a place where you could buy prescription contacts as well as eyeglasses and frames. Coastal Contacts no longer exists as a stand-alone retailer. Instead, they have been absorbed by the ContactsDirect retailer.

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What happened to Coastal Contacts?

Coastal Contacts, also known as Coastal, merged with ContactsDirect. The two retailers had the same parent company, Luxottica Eyewear. Coastal sold all types of eyewear, but post-merger, you can only use ContactsDirect to buy contact lenses.

Kathryn Watson is a freelance writer covering everything from sleep hygiene to moral philosophy. Her recent bylines include Healthline, Christianity Today, LitHub, and Curbed. She lives in New York City with her husband and two children, and her website is kathrynswatson.com.


How does Coastal verify prescription? ›

Prescription verification

A person enters in the necessary detail about their prescription, and they also need to email or fax a copy of the prescription to Coastal. The company then contact the person's optometrist to ensure that the details are accurate.

What did Coastal contacts change their name to? ›

Coastal is now ContactsDirect!

What is coastal contact? ›

Headquartered in West Michigan, Coastal Container is a locally-owned, full-service packaging company supplying businesses with on-time delivery, durable, cost-effective packaging products and innovative services. With decades of experience, our customers know us for getting things done right.

Who bought Coastal Contacts? ›

Essilor will acquire all outstanding shares of Coastal Contacts in a deal valued at $385.7 million (C$430 million).

Did Coastal contacts go out of business? ›

In 2021, Coastal merged with another eyewear retailer, ContactsDirect. ContactsDirect and Coastal are owned by the same Italy-based parent company, Luxottica Eyewear.

How can an insurance company deny a prescription? ›

Many insurance companies will not approve a non-formulary product unless:
  • A patient has already tried their plan's preferred products.
  • A patient has an intolerance or contraindication to the preferred products.
  • A provider demonstrates that switching medications is essential to treatment success.
3 Mar 2022

What does BC mean in contacts? ›

BC - Base Curve (usually a number between 8 and 10) DIA - Diameter (usually a number between 13 and 15) Brand - The brand/type of contact lens that your doctor has fitted you for.

What does axis mean in eye prescription? ›

The axis indicates the angle (in degrees) between the two meridians of an astigmatic eye. The axis is defined with a number from 1 to 180. The number 90 corresponds to the vertical meridian of the eye, and the number 180 corresponds to the horizontal meridian.

Who owns Coastal glasses? ›

Essilor International Agrees to Acquire Coastal.com for $430 Million.

What are 3 benefits of coastal areas? ›

Coastal areas help prevent erosion; filter pollutants; and provide food, shelter, breeding areas, and nursery grounds for a wide variety of organisms.

What are 3 types of coastal areas? ›

Such a classification leads to the definition of three general tectonic types of coasts: (1) collision coasts, (2) trailing-edge coasts, and (3) marginal sea coasts.

Why is coastal protection important? ›

Coastal protection provides defence against flooding and erosion, which can be caused by: waves and tides, winds, currents and.

What contacts does Kylie Jenner use? ›

Kylie Jenner wears Solotica Color Contact Lenses! Kylie Jenner has been spotted numerous times wearing Solotica in different colors and styles. Kylie's blue eyes are Solotica Hidrocor Ice, Solotica Hidrocor Crystal, and sometimes Solotica Natural Crystal.

Is clearly the same as Coastal? ›

Clearly, then known as Coastal Contacts, initially exclusively sold contact lenses on their storefronts.

What contacts are from Costco? ›

Costco's Kirkland Signature daily disposable contact lenses are made by CooperVision. The Costco lenses are the same as CooperVision's MyDay lenses. On my prescription pictured below, MyDay is listed as the brand and Kirkland is in parentheses.

When did contacts stop being glass? ›

Contact lenses as we know them today were not developed until 1936 when a New York optometrist named William Feinbloom fabricated the first American made contact lenses and introduced the use of plastic lenses.

Are dailies contacts being discontinued? ›

As of October 1st, 2021 Alcon will discontinue some parameters from the Dailies AquaComfort Plus Toric product.
Are Dailies AquaComfort Plus Toric being Discontinued?
Plano to -6.00D (0.25D Steps)-2.25D10°, 20°, 70°, 80°, 90°, 100°, 110°, 160°, 170°, 180°
4 more rows
23 Jul 2021

Are hard contact lenses still made? ›

Hard contact lenses are the second option of contact lenses available. These lenses have come a long way since the 1970s. Hard contact lenses today are rigid gas permeable lenses which allow for more flexibility and oxygen to pass through the lens to the cornea, while still maintaining their shape on the eye.

What is the most common reason claims for medication are denied? ›

The claim has missing or incorrect information.

Whether by accident or intentionally, medical billing and coding errors are common reasons that claims are rejected or denied. Information may be incorrect, incomplete or missing. You will need to check your billing statement and EOB very carefully.

What are three reasons why an insurance claim may be denied? ›

Here are some reasons for denied insurance claims:
  • Your claim was filed too late. ...
  • Lack of proper authorization. ...
  • The insurance company lost the claim and it expired. ...
  • Lack of medical necessity. ...
  • Coverage exclusion or exhaustion. ...
  • A pre-existing condition. ...
  • Incorrect coding. ...
  • Lack of progress.
5 Mar 2013

What are 5 reasons a medical claim may be rejected? ›

5 Reasons Medical Claims Are Denied
  • Prior Authorization Was Required.
  • Missing or Incorrect Information.
  • Outdated Insurance Information.
  • Claim Was Filed Too Late.
  • Services Not Covered.

What does D mean on contacts? ›

Sphere (SPH): The amount of lens power, measured in diopters (D), which corrects nearsightedness or farsightedness. If the number under this heading features a minus sign (–), this means you're nearsighted; if it has a plus sign (+), this means you're farsighted.

What is the best base curve for contacts? ›

Typical base curve values range between 8.0 and 10.0 mm, though it can be flatter (from 7.0mm) if you have a rigid gas-permeable lens. A person with a higher base curve number has a flatter cornea (the clear, front surface of the eye) compared to someone with a lower base curve number, which indicates a steeper cornea.

What's the strongest contact lens prescription? ›

The highest level of corrective power for monthly soft contact lenses is about -12 Dioptres (bear in mind that the average prescription for short sighted people is -2.00 Dioptres), and is available from both Purevision 2HD and Biofinity.

What is a strong astigmatism prescription? ›

Mild Astigmatism <1.00 diopters. Moderate Astigmatism 1.00 to 2.00 diopters. High Astigmatism 2.00 to 4.00 diopters. Extreme Astigmatism > 4.00 diopters.

What level of astigmatism require glasses? ›

What Level of Astigmatism Requires Glasses? You'll likely need glasses if your astigmatism has a strength of 1.0 or more. But even if your astigmatism needs less than 1.0 diopters of correction, it doesn't mean you won't need glasses.

What is a good axis number on eye prescription? ›

Normal eyes would typically have about 0.50 dioptres of negative cylinder or cyl power at an axis number of 180. Typically, most people have between 0.5 to 0.75 dioptres of astigmatism and won't need contact lenses or glasses to see clearly.

Who makes the highest quality eyeglass lenses? ›

Essilor is the largest and highest quality eyeglass lens maker in the world, with over 200 lens labs in the United States alone.

Who makes Oprah Winfrey's glasses? ›

Ö for O: Lady O and her glasses are a love story.

With the two models „Ö for O“ in round and oval, Sven Götti has created glasses that fit Oprah Winfrey perfectly.

Where are Oprah Winfrey's glasses from? ›


The Perspective Collection is developed in-house in Switzerland. The glasses system consists of only a few individual parts. They are put together without screws, glue, or soldering.

What is the purpose of coastal? ›

Coastal land is used for human settlement, agriculture, trade, industry and amenity. The coastal sea presents problems related to transport, fishing, dumping, mining, etc., stemming from an intensification and diversification of ocean uses.

What are the two types of coasts? ›

Emergent coasts occur where sea levels fall relative to land level. Submergent coasts occur where sea levels rise relative to land level. Tectonic shifts and sea level changes cause the long-term rise and fall of sea level relative to land.

What is a coastal process? ›

A coastal process is a way in which sediment is moved around the coastal system. This can be through removing and/or breaking down sediment (erosion and weathering), moving it around (transportation) or adding sediment (deposition).

What are the effects of coastal processes? ›

Coastal Erosion
FactorEffectTime Scale
Rip currentsErosionHours to months
UnderflowErosionHours to days
Inlet presenceNet erosion; high instabilityYears to centuries
OverwashErosionalHours to days
11 more rows

How can we protect the coast? ›

15 Ways to Help Protect the Ocean and Coasts, Regardless of Where You Live
  1. Always pack your reusable water bottle. ...
  2. Ditch single-use cups, straws and utensils. ...
  3. Bring that reusable mindset into the grocery store. ...
  4. Consider the parts of your environmental impact that you can't see.

How can we protect coastal resources? ›

Help plant trees or seagrass, or remove invasive vegetation. Don't litter: streets and storm drains empty into rivers and streams that drain into our estuaries. Pick up your pet's waste. Do not dump petroleum products, including oil, down storm drains; recycle used motor oil.

What is the best contact lenses in the world? ›

Best Overall: Bausch & Lomb ULTRA Contact Lenses

The ULTRA lenses by Bausch & Lomb check off two important boxes, which is why they're our pick for best overall. They're made from silicone hydrogel, which not only keeps eyes moist but also allows more oxygen to pass through than other materials.

What happened to coastal contact lenses? ›

In 2021, Coastal merged with another eyewear retailer, ContactsDirect. ContactsDirect and Coastal are owned by the same Italy-based parent company, Luxottica Eyewear.

What are the 4 coastal features? ›

Cliffs, caves, arches, and stacks are features along rocky coastlines. These are formed as powerful waves wear away the rocks at sea level.

What contacts do Kardashians wear? ›

Kardashian wore golden contact lenses as the finishing touch to complete her "Heavenly Bodies" look. Kim Kardashian's eyes were noticeably lighter featuring hazel color with a dark border like Solotica Natural Colour Ocre. In this angle the colored contacts is resembling Solotica Natural Colour Avela.

Is Costco a good place to get contact lenses? ›

Costco. “One way that Costco's a game-changer is if you wear contact lenses,” Clark says, pointing out that Costco has some of the lowest prices across the board. In addition to filling prescriptions for most trusted brands at some of the best prices, Costco often offers deals and rebates.

Which contact lens color is best? ›

Opaque coloured tints are the best choice if you have dark eyes. For a natural-looking change, try a lighter honey brown or hazel coloured lens. But if you really want to stand out from the crowd, opt for contact lenses in vivid colours, such as blue, green or violet.

How do pharmacies validate prescriptions? ›

The easiest way for techs to validate a prescription is to examine whether a patient appears to be returning to the pharmacy too frequently. Within computer systems, previous fills of a medication are shown within the patient's profile.

Are prescriptions tracked in Australia? ›

The Real Time Prescription Monitoring (RTPM) is a nationally implemented system, designed to monitor the prescribing and dispensing of controlled medicines with the aim of reducing their misuse in Australia.

Do online contact stores verify prescriptions? ›

The seller will also verify your prescription to make sure it's valid. You can't legally order contacts with an expired prescription either. Contact lenses are classified as medical devices in the U.S., so your prescription needs to be current to have it filled.

What does it mean when a pharmacy red flags you? ›

A red flag could be indicative of abuse or misuse, over or under compliance, drug-drug interactions, or a “forged or altered prescription.” Such issues would be reviewed and resolved by a pharmacist “before filling any prescription” as part of the “prospective drug use review,” the testimony states.

Can pharmacists see your prescription history? ›

Does my doctor or pharmacist need my permission to access my record in RTPM? Doctors and pharmacists who are directly involved in your care will be authorised under law to access information about your prescription history for the monitored medicines in RTPM, without your express permission.

What is the 5% rule in pharmacy? ›

This provision of the regulations is often referred to as the “five percent rule.” This regulation further provides that, if a practitioner has reason to believe that the amount he or she will distribute to other practitioners will exceed this five percent threshold, the practitioner must register as a distributor.

Can I order a different brand of contacts than my prescription? ›

Unfortunately, not. Contact lenses come in different sizes and must be fit to your eye by an Optometrist or Ophthalmologist.

Why do prescriptions get rejected? ›

There are several reasons why your pharmacist might not be able to fill your prescription. If your prescription is missing key information or hard-to-read, a pharmacy can refuse to fill it. Other reasons why your pharmacy may not have your prescription ready include insurance rejections or drug shortages.

How long is a contact lens prescription valid? ›

Most contact lens prescriptions expire between one to two years after your eye exam or contact lens fitting. Multiple factors, including state laws, determine how long your prescription lasts.

Can doctors see your prescription history Australia? ›

Doctors, nurse practitioners and pharmacists who are involved in your care are authorised under law to access information about your prescription history in SafeScript, without your express permission, for the purpose of ensuring your safety when prescribing or dispensing high-risk prescription medicines.

Do doctors know if you don't fill a prescription? ›

If the physician electronically sends the prescription directly to a pharmacy, referred to as “e-Prescription” or “e-Rx”, the e-Rx program allows doctors to receive a notification indicating whether or not the prescription had been picked up, not picked up, or partially filled.

Do different pharmacies know when prescriptions are filled? ›

With the advancements of pharmacy networks, management software and state-run programs such as the prescription monitoring program, the majority of pharmacies throughout the USA can track prescriptions.

What is the new contact lens rule? ›

In 2020, the FTC amended the Rule, which you can find here. The Contact Lens Rule requires prescribers to give patients a copy of their contact lens prescriptions at the end of a contact lens fitting, even if the patient doesn't ask for it.

What happens if you forge a contact prescription? ›

A conviction under Section 4323 will result in a misdemeanor and is punishable by imprisonment in county jail for up to one year. Writing a false prescription is considered to be a “wobbler.” This means that the prosecution has discretion to charge the crime as a misdemeanor or a felony.

Do I need contact lens fitting every year? ›

You should have at least one regular fitting each year. Although, this could be every 6 months, depending on which type of contact lens you use and how frequently your prescription needs adjusting. The daily wear and tear on the eye caused by wearing contacts can cause damage over time.


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